Search Marketing Strategy Services

SEO Project and Team Cooperation

Week 1: keywords

• Keyword Gut Check
• Resources to Expand and Enhance the List
• Keyword Data Tools
• Keyword Data Gathering
• Short List

Week 2: Baseline Assessment

• Conversions
• Ranks
• Indexed Pages
• Inbound Links
• Site Assessment

Week 3: Competition

• Identify Your Top Five Competitors
• Snooping Tools and Techniques
• Assess On-Page Factors
• Assess Off-Page Factors
• Paid Competition

Week 4: Baseline Monthly Report

• Keywords, Landing Pages, and Competition
• Site Visibility
• Conversions and Red Flags
• Personalize
• Quick Reference

SEO/SEM Team Coopertaion: Get the Enterprise Team on Board:Search engine optimization is truly a team effort. A great SEO campaign encompasses skills that nearly always surpass those of any individual: writing, marketing, research, programming, and so on.

Marketing, Sales, and Public Relations:
In most organizations, the majority of the tasks relating to SEO will be performed by people in the marketing department, so Marketing is the VIPs of SEO and SEM.Sales often has the most direct contact with customers, they will have excellent ideas to add to your keyword brainstorming sessions.The key to bringing your sales team on board for these more difficult tasks is educating them on the connection between targeted search engine traffic and bottom-line sales.As the department that protects the company brand, PR will likely have a great deal of interest in the brand maintenance tasks that fall under the SEO umbrella: monitoring search engine listings and other online mentions for currency and accuracy

IT, Webmasters, and Programmers
The first task in working with IT will be finding a common language. IT comrades are technical thinkers. Bringing IT on board as a partner rather than a servant in SEO can make all the difference in enterprise's ongoing success.Graphic designers are those creative souls responsible for the look and feel of your website. In a larger organization, style developers create the style guides that all of the other web page creators have to follow. Writers and editors are the wordsmiths who craft the all-important text in the site.

Executives and Product Managers
The executives are ready to vocalize the plan to the team, commit to your proposed labor and budget and commit to reviewing the findings after the enterprise has completed the prep time.